SEO and content marketing are both very important for digital marketing campaigns. While SEO is about increasing the quality and quantity of traffic to your website, content marketing is about creating and distributing content to attract an audience and to drive customer action. The key to a successful digital marketing strategy is to get SEO and content marketing to work together. You might think that writing a lot of blog posts will attract more visitors, but in fact that could actually result in a drop in overall rankings. What you should do instead is to focus on link-building and try to get links to your site.
To drive traffic to your website, you should try to take advantage of the overlap that we can see between SEO and content marketing.
Keywords & Content Marketing
The main focus within SEO is to find keywords that searchers are using to find your products or services. When you have found relevant keywords, you should use them in your content in order to rank higher in the search engine results pages. It’s important to use these keywords strategically. Use them in the title and body section of the content, but make sure to not overuse the them. Overusing keywords can actually have a negative impact on SEO.
Technical SEO Makes Content Findable
Not only keywords and articles are important for SEO. It is also important to focus on the technical SEO, such as enhancing metadata, using tags and optimising URLs. By optimising the technical SEO, your site will be better indexed and will help you attract more relevant visitors.
Content Helps with Link-Building
A third major factor for SEO is link-building. By creating high-quality content that other websites find interesting, you could get backlinks to your website from those sites. Backlinks tell Google that the content might be relevant for the searchers.
Want help with SEO Singapore? Get in touch with your digital marketing agency Singapore today to get help with content marketing Singapore. Digital Squad can also help you with Facebook marketing Singapore, AdWords marketing Singapore, and remarketing Singapore.